Where narratives
meet systems.
Lab Fünf is an independent creative studio founded by Fabian Pollhammer — a laboratory for narratives, media and intelligent systems.
We operate at the intersection of narrative, media and technology, combining creative direction, content production, digital design and automation to help ambitious brands communicate more effectively and grow with purpose.
In a world increasingly shaped by automation, attention has become the most valuable currency. Technology alone is not enough — the brands that stand out are those with clear narratives, compelling identities and systems that scale.
Fabian
Pollhammer.
With a background spanning film production, commercial content, digital media and artificial intelligence, Fabian brings together creative and technical disciplines that are traditionally separated.
His work combines the storytelling principles of filmmaking with the scalability of modern technology. Every project is led directly by Fabian, ensuring a consistent level of creative quality, strategic thinking and technical execution.
Four disciplines.
One studio.
- 01
Narrative & Strategy
Brand positioning, communication strategy, campaign concepts, creative direction and story development.
- 02
Content Production
Commercial filmmaking, photography, social and long-form content, campaign and post-production.
- 03
Digital Design
Websites, landing pages, user experience, digital identities and scalable visual systems.
- 04
Systems & Automation
AI integration, workflow and content automation, CRM and custom operational systems.
Technology changes. Narratives endure.
The strongest brands are not built through visibility alone. They are built through clarity, consistency and the ability to communicate a compelling story across every touchpoint.